myAster and Aster Clinics UAE Launch Walk for Her Initiative Offering Free Mammograms for Step Goals
Digital healthcare platform myAster, together with Aster Clinics UAE, has introduced the Walk for Her campaign during Breast Cancer Awareness Month, offering women a free mammogram for every 10,000 steps recorded via the myAster app.
Campaign Details
The initiative was launched this October as part of Breast Cancer Awareness Month, with the goal of emphasising that early detection is vital in the fight against cancer while also highlighting the role of physical activity in health.
How It Works
Women who log 10,000 steps in the myAster app earn a free mammogram screening. Appointments unlocked through the campaign, which runs through October, can be booked via the myAster app until 31 December 2026.
Results So Far
Participants have collectively logged more than 19 million steps, unlocking 1,900 free mammogram screenings for women across the UAE. Of these, 236 screenings have already been claimed.
How to Join
Besides tracking steps, participants can share their personal stories and nominate the women they are walking for using the hashtag #WalkForHer.
